About Joy

Joy Liu real estate agent San Francisco

Joy Liu

San Francisco Residential Real Estate Agent

Joy Liu is a San Francisco native who grew up with a family of real estate professionals. Using her knowledge of San Francisco homes and market dynamics, she helps clients make informed decisions and move quickly through the process of buying or selling a home.

Fluent in English and conversational in Mandarin, Joy draws from her professional experience in marketing and advertising to help clients position homes competitively for sale, from strategically pricing, staging, and preparing effective marketing plans to identifying qualified buyers and successfully negotiating contracts.

Joy has been ranked top 10% in the Top Agent Network of San Francisco and been awarded the International President’s Elite Award.

  • Member, San Francisco Association of Realtors
  • Chaired The Leukemia & Lymphoma Society Man & Woman of the Year Campaign for 3 years
  • Completed three century bike rides to benefit the Leukemia & Lymphoma Society, Team in Training
  • Bachelor of Science in Business Administration and International Business Marketing from California State University, San Francisco

Joy’s ability to go above and beyond, and to surpass her clients’ expectations, has helped her achieve this prestigious [International President’s Elite] award.
Rick Turley, president of Coldwell Banker Residential Brokerage

Buy or sell your home with Joy

With hundreds of real estate agents actively seeking your business in San Francisco, I’m honored and happy that you’re considering working with me.

I’m proud of the kudos my clients give me for making the process easy and “going the extra mile,” but what really drives me—what I really love about my work—is getting people the property they want or selling a home for the best possible market value. Essentially, a job well done in the eyes of my clients.

“You have one shot to buy or sell at the best possible value in San Francisco. I’d be delighted to help you make the most of it.”

Thank you



I’m listening

Throughout our work together, I constantly listen for clues—preferences, constraints, hopes, goals—that will lead us to the outcome you really want, whether it’s finding the right home or selling a property as efficiently as possible. I ask a lot of questions to help me understand your expectations and anything that will influence your decisions.

Developing strong communications is my first priority. Then we can determine how your expectations map to the current market.

Reading the market

With today’s technology, accessing data is easy. Translating that data into value requires daily exposure to what’s really happening in the market. Through years of experience and daily contact with clients, agents, homes, and transactions of all kinds, I have more data to work with, and I know how to use it to your advantage.

Every month, I see at least 100 San Francisco homes, and I am always working on a transaction. Because I am constantly in the market and writing or reviewing offers—and have been for many years—I can put data in context and help you “read” the market to evaluate pricing, strategy, and terms.

Going for the close

At the end of the day, whether you’re buying or selling, the value of your agent is measured by the offer you close. This is when your agent really needs to come through for you, accurately reading the market to develop a successful strategy and then skillfully negotiating on your behalf.

Negotiation is truly an art, an understanding of people and motivations, how to articulate things, when to push, and when to hold back. It is the essential skill you want in your real estate agent.

This is what I do best, what I love most, and what I offer to every client I work with.

“Negotiation is truly an art, an understanding of people and motivations, how to articulate things, when to push, and when to hold back. It is the essential skill you want in your real estate agent.“

Joy Liu, Top 10% of San Francisco Realtors

My clients say it best

When all is said and done, my reward is a happy client. It’s really what gives me satisfaction, plus client referrals are the core of my business. So, my commitment to you as your realtor runs deep, and I take my responsibilities very seriously: my job is to help you maximize your dollars while reducing risk. To achieve this, I have to bring objectivity, honesty, integrity, and fairness to every transaction. Equally important, I will always arm you with information so you feel confident and ready when it’s time to make a final decision.

Want to transition to a new home?